//ABOUT ME
Digital leader with 25+ years’ experience delivering transformation across design, CRM, and technology within the entertainment industry.
Proven track record leading global teams to create data-driven, customer-centric ecosystems that increase engagement, retention, and revenue.
Executive leader in digital transformation, specialising in omnichannel strategy—connecting web, mobile, CRM, in-game, and marketing ecosystems into seamless, data-driven customer journeys that drive measurable growth.
Expert in aligning global brands with creative, technology, and customer strategy—spanning UX/UI, CRM, CDP, and AI-driven personalisation—to deliver scalable platforms and world-class experiences for globally recognised brands