DIGITAL - STRATERGY
Implemented Digital strategies for the Sonic the Hedgehog franchise, delivering tailored experiances across Web, Marketing, and social channels, driving apetite and conversion. Implemented website personalisation using audience segmentation and behavioural data to tailor content, improving user journeys and increasing engagement.
Developed and executed targeted digital advertising campaigns across media, aligning creative with gameplay experience to maximise reach and acquisition. Directed marcomms and content strategy to ensure consistent brand messaging across all touchpoints, from pre/post launch campaigns beats to ongoing life cycle engagement.
Collaborated with Digital Designers, Developers, Data scientists, Social Influencers to deliver platform-specific content that amplified campaign impact, strengthened community engagement, and maintained a cohesive brand voice across channels.
CRM & ECOMMERSE
Direted the Global CRM strategy Sonic the Hedgehog, using data-driven segmentation and machine learning to deliver personalised player experiences across the lifecycle. Leveraged behavioural and gameplay data to understand the player needs and create dynamic audience mapping and segmentation, enabling targeted communication and content relevancy.
Implemented in-game response marketing, triggering real-time email messages offering content upgrades based on player actions, progression, and value preferences.
Designed and executed personalised email journeys, optimising content, timing, and messaging to improve engagement, retention, and reactivation.
Drove upsell and cross-sell content through behaviour-based targeting, reducing churn using predictive models to recommend downloadable content and in-game purchases—resulting in increased player lifetime value and commertial growth.
EVENTS
Creating visuals for Sonic the Hedgehog events at GAMESCOM, E3 and local Press was about capturing Speed, Energy, and Brand recognition—and translating that into large-scale, immersive experiences.
I directed logistics and production of high-impact visual assets, including key art, animated loops, transitions, and branded graphics. Motional materials are critical—fast cuts, kinetic typography, and reactive animations helped reinforce Sonic’s sense of speed and excitement in a live arena settings.
DIGITAL - STRATERGY
We offer a wide range of graphic design services including logo design, branding, print design, and more. Our team of experienced designers will work with you to create a unique and effective design that represents your brand.
COMMERSE
We offer a wide range of graphic design services including logo design, branding, print design, and more. Our team of experienced designers will work with you to create a unique and effective design that represents your brand.